The Brand
Okay folks, many of you have spent 1 year at The Tourism Academy. Now I would like to tap on your experiences here.1. When I mention the brand "Tourism Academy @ Sentosa", what comes to mind?
2. What do you think "Tourism Academy @ Sentosa" as a brand should strive or aim to be?
I need your help on this important excercise ok? This will have a big impact on our school in the future so please message me your thoughts and feedback. Thank you kindly.
posted by Inconspicuous @ 9:38 AM
10 Comments:
Hi Mr Dillon,
To answer your questions:
1) When someone mentions the Tourism Academy@Sentosa, I think of this unique campus nestled in the quiet of this resort setting.
In fact its the one and only tourism institution which allows learning beyond the classroom. As in the surroundings all play a part in our learning
2) As for our aim, I think the Tourism Academy should strive to positively impact not just its students but also the republic of Singapore at large when it comes to improving our service culture.
We should be a leading role model for others to follow.
Cheers,
Jonathan
Tourism Academy @ Sentosa..i'll think of it as an academy that is purpose built, where students can have a chance to share their experiences with real tourists and where students can learn not just in the classroom..
And yup, we should aim to be the rold model for all the others to follow, that is other polys and institutes, in terms or service attitute and culture.
Emilyn
Being the only tourism campus in Singapore, I feel that there is this sense of "exclusiveness" that comes to mind when someone mentions the Tourism Academy @ Sentosa. However having said that, I also feel that the Temasek Polytechnic brand is not being emphasized enough. TAS shouldnt give people the impression that it's a private institution, like SHATEC, and that's what most people think when i tell them that i study at TAS.
But on a positive note, nothing beats studying at Sentosa, it is really indeed a privillege. The campus houses great facilities and it gives students the opportunity to interact and serve real customers. This experience is invaluable and something which students from other similiar tourism courses wont get to enjoy...
BOEY
Indeed,TAS has a sense of exclusiveness...i feel proud hving the priviledge to study there, one of the s'pore's attractions. Not many ppl hv the chance.
Well,i think perhaps TAS shd be made more well known? it seems not many ppl knws abt it...they find it amazing studying in sentosa and they do not knw its part of TP.
Thank you everyone for your input. One thing though...
What about brand? For example, when I mentioned the Nike brand, you will think of such words as creativity, expensive, high-class, etc. When I mentioned Tourism Academy @ Sentosa as a brand, what comes to mind?
A world class institution which grooms the future leaders of the hospitality & tourism industry.
To be the leading tourism education provider in Asia and beyond!
Cheers,
Jonathan
Brand?
absolutely - rockinly - friendly -big-family-where-everyone-knows-everyone -resortly - OC'ish* - slackinly - with the occasioanl chionging of com labs during proj deadline - Shiokadelic learning environment - Comfortable Lecture Theatre Seats - Intelligent and experiences lecturers - RITS = Rockin In The Square.
*OC'ish = the Tv series OC.. Orange county, resort, free and easy life, hot babes (dont kill me queen of egypt)
not forgetting, the sun, sand,and the sea, and the malay stall down the road.
1. i think of service-oriented people, smiles and friendliness of people in the campus.
2. it should strive to aim to further improve on service of singapore by nurturing our fellow students there the importance and fundamental of excellent services. It should also aim to improve human-relations skills of the students, afterall, service industry is about interacting with others.
-LiPeng-
Tourism academy is where all the htms and htbs shared our special bonds.. special relationship which will always be remembered and stay in our heart.
winks.
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